New Ad Campaign? Priceless.

Remember when the first “priceless” commercial from MasterCard came out, and you may have thought to yourself how simple yet brilliant it was?  I certainly did.  I considered it a masterstroke in advertising. But, now, over a decade later– with a bajillion incarnations of that ad, including spoofs and satires– I now consider it one of the most annoying, predictable messages on TV. It’s like knowing which character in a Friday the 13th movie is about to get whacked. I don’t know if there are any statutes of limitation to how long a particular ad campaign should be run by any company, but, c’mon! This ad has run its course, in my opinion.


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